For the past several years, I’ve had the privilege of designing jewellery alongside my father, Nick Ireland, a master craftsman with decades of experience. Nick has spent much of his career creating extraordinary pieces for a highly selective clientele, specialising in rare coloured diamonds and some of the most exclusive, valuable gems sourced from around the world. His work is defined by an uncompromising commitment to beauty, precision, and lasting meaning.
Inspired by his legacy and artistry, I’ve grown up with a deep appreciation for the power of fine jewellery, how it can tell a story, mark a moment, and become something treasured for generations. With the recent rise and innovation of lab-grown diamonds, I saw an opportunity to honour that same craftsmanship while making our designs more accessible to a wider audience.
Our new collection brings together the best of both worlds: timeless, handcrafted jewellery made with the same care and attention to detail, now featuring ethically grown diamonds that offer exceptional quality and brilliance, at a fraction of the cost. This is luxury reimagined: beautiful, responsible, and made for everyone.
Our studio is located on Edward Street in the heart of Brisbane, where all of our lab-grown diamond jewellery is thoughtfully designed and handcrafted. By keeping our design and manufacturing process entirely in-house, we maintain complete control over every stage, ensuring each piece meets our exacting standards for quality, finish, and craftsmanship.
You’ll work closely with our head jewellery designer, Zac, who brings a fresh perspective shaped by hands-on experience and invaluable knowledge passed down from his father, master jeweller Nick Ireland. With a deep appreciation for detail and a passion for modern design, Zac ensures every piece is thoughtfully crafted to reflect your vision, resulting in a bespoke creation that feels uniquely yours.
Our clients often share how refreshing it is to deal directly with the person creating their jewellery, not a salesperson. This personal connection allows for clear communication, greater trust, and ultimately, a piece that feels truly meaningful.
While browsing online is convenient, seeing our diamonds in person makes all the difference. Visiting one of our showrooms allows you to compare diamond sizes, view the sparkle firsthand, and explore styles up close. Whether you're deciding between a classic solitaire or a modern halo, our expert team is here to guide you through every option, ensuring you feel confident and inspired.
Take your time, ask questions, and get a true sense of what resonates with you. It's a special decision, and we believe the experience should feel just as special.